Sun Lovin’ Roots was never just about activewear, it’s about a way of living.
The SLR Mantra: What It All Means
SLR is more than a name... it’s a lifestyle.
Sun: finding your inner light, doing the work to create true happiness from the inside out.
Lovin': embracing the skin you’re in and celebrating who you are today, not who you think you “should” be.
Roots: nourishing your body and mind with what’s good for you, while knowing your past doesn’t define your future.
What began as a small line of tees in 2015 has grown into a bold, expressive activewear brand designed to move with you, through workouts, coffee runs, big life moments, and everything in between.
SLR has been carried across the globe at some of your favorite boutique fitness studios, but the real magic happens every time you put it on , when an outfit makes you feel confident, powerful, and completely yourself.
It’s about you ... the woman walking into a studio, a coffee shop, or a brand-new season of life, showing up boldly and unapologetically.
Founded and run by Stacie Bourland, SLR was built on one simple belief: workouts (and life) are just better when you love your outfit, activewear included.
Because SLR isn’t just something you wear.
It’s something you live. It's something that moves with you.